Your Best Alternative to a Negotiated Agreement (BATNA) is one of the most powerful ways to strengthen your starting position in a negotiation. It’s a lens through which we can clearly and confidently assess every package to make sure we’re making the best decision according to what matters to us.
When you have a great alternative to the offer that’s in front of you, you negotiate and present your value differently - you make your leverage stronger.
A BATNA allows us to make the most of what we bring to the table, which brings us closer to getting what we’re worth and what serves us.
How can you create your BATNA so that you go into negotiation with strength and confidence? What is the risk of going into a negotiation without a BATNA?
In this episode, I share strategies for developing a strong BATNA and why it’s a critical piece of a successful negotiation.
Three Things You’ll Learn In This Episode
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