How to Turn a Phantom BATNA Into a Tangible & Valuable Negotiation Tool

podcast May 11, 2023

We’ve discussed BATNAs and the huge advantage they grant us at the negotiating table.

Most of us think of set-in-stone BATNAs, but what about the more theoretical ones?

What about “phantom BATNAs” - the not-so-certain options we keep in our back pockets?

Materializing these phantom BATNAs into something real can be hugely helpful.

How do we shore up our phantom BATNAs so they truly bolster our confidence in negotiations?

In this episode, I talk about how to bring a theoretical BATNA to life.

Three Things You’ll Learn In This Episode 

  • The advantage of having even theoretical alternatives
    Are you more ambitious with a BATNA, even if it’s a phantom one?

  • How to invest in other options
    What steps can we take to fortify our phantom BATNAs?

  • The best lens to see all your opportunities through
    When you have a BATNA every avenue you evaluate is going to be held to that standard. Does that bring us closer to what serves us?




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