We’ve discussed BATNAs and the huge advantage they grant us at the negotiating table.
Most of us think of set-in-stone BATNAs, but what about the more theoretical ones?
What about “phantom BATNAs” - the not-so-certain options we keep in our back pockets?
Materializing these phantom BATNAs into something real can be hugely helpful.
How do we shore up our phantom BATNAs so they truly bolster our confidence in negotiations?
In this episode, I talk about how to bring a theoretical BATNA to life.
Three Things You’ll Learn In This Episode